Meet the Team at IAC
Check out the work histories and resumes of the people I have worked with most:
*all work biographies were provided by the IAC staff, the intern did not write these descriptions
Media Director & Pastor
Dr. Rev. Marv Nelson
Marv loves Jesus, his wife Hilary, his three kids: MJ, Amelia and Liam and he loves the church! He graduated from Nyack College with a dual major in Youth Ministry and Pastoral Ministry. He then received his Master’s degree in Intercultural Leadership as well as his Master's of Divinity from Crown College. He is now Rev. Dr. Marv Nelson after completing his Doctorate of Ministry degree at Alliance Theological Seminary. He’s been in full time Ministry for 17+ years and has been ordained in the C&MA for over 14 years. Most recently before being the Lead Pastor at IAC, he was the College and Campus Plant Pastor at Allegheny Center Alliance Church. He has written several books, which include What Good is Jesus? , Unleash- Empowering the Next Generation Of Leaders as well as his newest book: The Anchored Life.
Worship Pastor
Drew Walker
​Born and raised in Pittsburgh, PA, as well as in Nyack, NY, he grew watching his father lead worship every Sunday, and eventually grew into his own love for music and worship. In his Freshman year at Nyack College, Drew started to develop his skills in playing on worship teams and leading small groups. In 2012, he went to Camp of the Woods and enrolled in the LIFT Discipleship Program, where the Lord developed his skills in Spiritual Leadership. After his time in LIFT, Drew returned to Nyack and continued his studies. He holds a Bachelor’s Degree in Pastoral Ministry with a Minor in Bible and Theology. Right after graduation in 2017, Drew went to Houston, TX to be a Worship and Youth Pastor at Clear Lake Bible Church, where he served for 7+ years.
VBS Children's Director
Lauren Bailey
Lauren graduated from Clarion University with a degree in finance. She married Landon in 2004 and blessed them with 4 children- Hunter, Dylan, River, and Ireland. While being a full-time mom, she has been serving in Children's Ministry for over 13 years. She loves seeing kids get excited about God and His Word and encourages the children to be the salt and light of this world.
Who assigns personnel to projects?
My site supervisor, Marv Nelson, assigns all personnel to the projects going on at IAC. We receive assignments at our weekly staff meeting on Wednesdays, where we can determine what needs done, who's best equipped to perform the task, and how much time we have to complete it. This is a great time to help each other out to get our work done. Then, Marv has follow-up meetings one-on-one with staff members to check in on the progress of each task until the eventual due date.
IAC's Marketing Strategy
Our goal is to get our information on events, worship services, mission and vision to as broad an audience as possible. Being a multi-generational organization we want all to hear about and come to what we are doing. We especially desire younger families to come, stay and get involved. To do this, we developed a good, very interactive website, Facebook and online presence. We also are developing a MailChimp account to utilize email in a very targeted way.
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Social Media
For many of the church's events, the staff uses Facebook's advertising portal to get the word out. The demographic is set to cater towards each ministry's typical audience. For example, a Children's Ministry event would have its demographic set to primarily women whose age ranges 20-40 y/o who engage with posts about family topics. This type of advertising costs varying amounts, depending on the length of time advertised and the amount of people who view it per day.
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Website Presentation
Indiana Alliance Church has a website (https://indianaalliance.com/) that has all the information a congregant might need to learn about the church. It highlights the adult, college, youth, and children's ministries that IAC offers. Attendees can also find calendar updates, registration links, and details about the church's theology. The website was made with a website dashboard called, Clover that features reliable, easy-to-use templates for all of the staff to easily navigate and edit.
02
Live Streaming
Indiana Alliance Church has made it a priority to livestream their services, especially after the COVID-19 pandemic. This allows congregants to watch the service from home if they are unable to attend. Livestreaming has proven profitable to the church as potential congregants can scope out the church without having to attend first. This helps the church to reach a wider audience, with the perk of attendees getting to look back on sermons and participate in the church via a digital platform.
04
Word of Mouth
One of the best ways that Indiana Alliance Church advertises itself is by creating an intentional space, where new attendees can feel comfortable and appreciated. For example, the pastor and elders decided to create an event called "Pizza with the Pastors" where every quarter the church can share a meal with the staff. This event creates an intentional space for new attendees to ask questions and build rapport with the staff at IAC. These thoughtful experiences drive church goers to recommend IAC to others.
How is the site budget determined and monitored?
"Every year, the staff and heads over certain budget areas overview the previous years spending trends. Once they do this research, they make a budget for the coming year based on the data and the vision for the coming year. This then goes to the Business Board for review where tweaks and questions will arise. The staff and heads of those other budget areas take this feedback and rework their budgets. It then is sent back to the Business Board for review and approval. Once they approve it goes to the Elders for the final review and approval. Then, on the second Wednesday of every year it goes before the church members for approval. Once the budget is approved, the Business Board monitors every account’s spending as well as every person’s spending at our monthly meetings. The treasurer signs off on all expenditures and reviews this information with the church bookkeeper on a regular basis."
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IAC's Advertising
My site supervisor, Marv Nelson, creates weekly advertisements about the upcoming sermon series which is posted on our outdoor digital sign and promoted on Facebook.
Recommended Reads
of my site supervisor, Marv Nelson:​
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The Worship Media Handbook
By Jeff McIntosh
Pursuing Christ. Creating Art: Exploring Life at the Intersection of Faith and Creativity
By Gary Molander
Mahaffey Camp and Conference Center
Ordination and Consecration Committee (LO&CC)
Christian and Missionary Alliance
Crown College
Professional Organizations
that my site supervisor, Marv Nelson, belongs to:
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Non Applicable Final Project Requirements:
Given that Indiana Alliance Church is a nonprofit, some of the requirements could not be met for the final project. They are as follows:
1. Case study includes a list of services your site offers to their clients, internally and externally.
IAC does not have traditional business-related services as a church. Most jobs are performed with the church attendees in mind, but the church does not have traditional clientele in this way.
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2. Case study includes price lists or fees for services.
IAC does not have price lists because it is a nonprofit and attendees are not charged for any services IAC provides.