Marketing Plan
Given my time and the valuable skills I learned at IAC, here's how I plan to approach my career following my internship:
01.
Job Titles to Seek:
1.) Photographer​​
I have always enjoyed photography, and being able to do so for the pictorial directory was incredibly rewarding. I could either seek to freelance or work for a company/organization like IAC.
2.) Video Editor
One of my favorite jobs in my time at IAC was making the video announcements. I feel that an all encompassing position in video production and editing would be an enjoyable role.
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3.) Media Planner
Media planners help clients determine where to purchase and place advertisements to reach their intended audience and maximize their revenue. I enjoyed this aspect of work at IAC with advertising for VBS. It was rewarding to see how many people showed up from determining the correct demographic.​
02.
Organizational Environment Desired:
Ministry has proven to be a rather relaxing and lowkey work environment. I was able to create my own hours and navigate my projects in the comfort of a shared office. Given that I'm a relatively introverted person when it comes to my work, I feel that I will seek to find other job opportunities with peaceful, calm, and personal work environments. I do enjoy working amongst others, and that was available to me also. Everyone had their own tasks in their own spaces, but we were able to connect often and help one another out.
03.
Career Patterns to follow:
All of the staff that I worked alongside had incredible career maturity. Characteristics I will aim to adopt are:
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Confidence in one's performance
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Interest in self-improvement
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Finance management and decision-making skills
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Leadership & management skills
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Event planning organization
Professional Organizations:
1. American Society of Media Photographers
This organization fights for the rights of photographers, provides tools to monetize a business, answers legal & business-related questions, provides connections in the industry, and can get you big savings with their corporate partners.
2. American Photographic Artists
​APA offers inspiration, education, and advocacy. Their membership structure gives every photographer an affordable way to belong to a community of like-minded professionals.
Media to Monitor:
From fashion to architecture to the printed page, and beyond, Aperture, considers how photography and design frame our daily lives. I feel that monitoring this website would keep me up to date of the latest styles in photography, to stay relevant in my own work.
1. Aperture Magazine
2. JSTOR
The Journal of Film and Video, an internationally respected forum, focuses on scholarship in the fields of film and video production, history, theory, criticism, and aesthetics. Article features include film and related media, problems of education in these fields, and the function of film and video in society. The Journal does not ascribe to any specific method but expect articles to shed light on the views and teaching of the production and study of film and video.